“As people are becoming increasingly conscious about the environmental impact of their choices, we expect to see a rise in the use of natural materials like wood, stone and jute in interiors. These materials not only add warmth and texture to a space, but they’re also sustainable.” Alexandra Tanya Weller, Miss Amara Founder & Creative Director 

When it comes to elevating your home with timeless, sustainable pieces, jute rugs are undoubtedly one of the best choices. Here at Miss Amara, we believe that style and sustainability should go hand in hand, and jute rugs are the perfect embodiment of this. From their earthy charm to their eco-friendly nature, these rugs are a great addition to any space. 

Jute is a natural fibre derived from the jute plant, and its beautiful, neutral tones bring an organic, earthy feel to any room. Whether you're designing a bohemian-inspired living room, a coastal retreat, or a minimalist space, a jute rug will add warmth and texture to your decor without overwhelming it. The natural fibres have a unique, rustic appeal that’s both sophisticated and relaxed, making them ideal for grounding your space while maintaining a light, airy feel.

What sets jute rugs apart from other materials is their durability. Jute is known for its strength and resilience, making it perfect for high-traffic areas like your living room, hallway, or entryway. Plus, as a biodegradable, renewable resource, jute is incredibly sustainable, so you can feel good knowing your rug is both eco-friendly and long-lasting. It’s the perfect way to add a touch of luxury to your home while being conscious of the environment.

At Miss Amara, we believe that jute rugs are versatile enough to complement any interior style. Their neutral tones and textured weaves make them a great foundation for any room, whether it’s paired with vibrant patterns and colours or other natural materials like wood and stone. Jute rugs are also surprisingly versatile when it comes to seasonality—they’re breathable enough for the warmer months but still cosy enough to keep your home feeling inviting during cooler weather.

Texture is one of the most important elements of interior design, and jute rugs offer a unique tactile experience that instantly transforms a room. The woven texture of jute brings visual interest and warmth, creating a cosy atmosphere. Plus, the natural fibres give the rug a slight sheen that changes depending on the light, making it a dynamic feature in your space.

While jute rugs are incredibly durable, they do require a little TLC to keep them looking their best. To preserve the beauty of your jute rug, make sure to vacuum it regularly to remove dirt and dust, and avoid placing it in areas with excessive moisture, as jute is prone to mildew in damp conditions. If spills occur, blot them immediately with a damp cloth, and avoid scrubbing, as this can damage the fibres. With a bit of care, your jute rug will continue to enhance your space for years to come. To read our full fibre care guide, click here. 

Whether you prefer a simple, understated design or something with a bit more flair, we offer a wide range of jute rugs to suit every taste and space. Plus, with our easy online shopping experience and free delivery, transforming your home with a beautiful jute rug has never been easier.

Incorporating a jute rug into your home isn’t just about adding another piece to your decor—it’s about making a sustainable, stylish choice that you can feel proud of. So, why not bring some natural beauty into your space today with a Miss Amara jute rug? Your home—and the planet—will thank you!

There are so many important factors to consider when it comes to choosing the right rug for your space. Understanding the different aspects of fibre qualities, weaves, constructions, and pile heights is crucial.  

Whether you're looking for a washable, wool or natural fibre rug. Or not sure what pile length will work best for you. Our most commonly used rug term guide will help you identify what features you would like in your new rug! 

We want to make choosing your rug for your home as easy as possible. Here are some of our most commonly used rug terms. 

PILE:

Pile height in rugs refers to the length of the fibres from the surface of the rug to the backing. It is an important factor in determining the rug's texture, appearance, and suitability for different spaces. It can be short, medium, or long, affecting the rug's texture and feel. The pile height you choose depends on the level of comfort you desire, the location of the rug, and the amount of maintenance you're willing to undertake.

TRADITIONAL: 

Inspired by classic designs that are rich with decorative detail. Often featuring a bordered pattern and centre medallion detail. Traditional rugs are valued for their timeless beauty and craftsmanship, making them a popular choice for adding a classic and elegant touch to any space.  

Explore our traditional rugs here. 

HAND-KNOTTED: 

Rugs that are hand-knotted by our skilled rug artisans. This is a traditional and labour-intensive process that results in a beautiful chunky woven rug. Hand-knotted rugs are highly prized for their beauty, craftsmanship, and durability, making them a popular choice for those looking to add a touch of luxury and tradition to their homes.

Explore our beautifully woven wool rugs here. 

HIGH-LOW: 

A high-low pile has both pile lengths which adds extra texture and dimension to the design. This technique adds visual interest and a tactile experience to the rug. High-low rugs are popular for their unique texture and ability to add dimension and interest to a room, making them both functional and decorative elements in home decor.

WASHABLE: 

Easy-care fibres that can be easily spot-cleaned by hand, or popped in the washing machine for a deeper clean. Washable rugs are popular for high-traffic areas of the home such as hallways, entrance and living rooms. They're also a great choice for busy homes with kids or pets, or for those who just want the ease and convenience of being able to clean their rugs at home. 

Explore our machine washable rugs here. 

FLATWEAVE: 

A rug that is woven without a pile results in a smooth flatweave surface that has no tufted texture. Flatweave rugs are made by weaving the warp and weft threads together on a loom. Unlike pile rugs, which have cut or looped fibres standing up from the base, flatweave rugs have a smooth, flat surface. They are a great option for high-traffic areas, or for going underneath moving furniture such as dining tables and chairs. 

DISTRESSED: 

The design consists of a blend of shades and colour variations to mimic the over-dyed look of authentic vintage rugs. This look is intentionally created to add character, charm, and a sense of history to the rug. 

KID & PET-FRIENDLY: 

Rugs that are specially designed with busy-homes in mind. The fibres are constructed to have unique features that make them more durable and easier to clean. 

Explore our pet-friendly rugs here. 

Need more help? 

Did you know we offer a FREE styling service? 

We understand that a rug is a big purchase, so we wanted to offer a FREE styling service, so you can have confidence that interior stylists have selected the perfect rugs for your space. 

We also offer Risk-Free Shopping - customers get free delivery to try the rug at home, and if they don’t love it, they can return it for free. We exist to educate, inspire and encourage you to transform your space into a place that inspires happiness.  

WHY GO WASHABLE?

The trend of washable rugs has been gaining popularity in the home decor industry for a few reasons:

VERSATILITY: Washable rugs are often designed to be versatile in terms of style and function. They can be used in various rooms and settings, providing flexibility in home decor.

LONGEVITY: Regular cleaning can help extend the life of the rug, making it a durable and practical choice for consumers who want their rugs to last. 

HYGIENE: Washable rugs contribute to a more hygienic living environment by enabling regular cleaning to remove dust, allergens, and other particles that can accumulate on rugs over time.

CONVENIENCE: Washable rugs are convenient for households with children, pets, or high foot traffic areas. They can be easily cleaned, allowing for a quick and hassle-free way to maintain a clean and fresh living space.

ABOUT TUMBLUXE

Life can get messy sometimes! This is why we have expanded our range of TUMBLRUG washable rugs and developed a new range of fluffy and soft rugs, called TUMBLUXE! Our unique ALL-IN-ONE design is one of a kind. Featuring a grip-dot backing, our TUMBLUXE rugs don’t require any additional underlay or mat. Just unroll your rug in place, and you are good to go! You’ll fall in love with their cosy, super-soft and stain-resistant fibres.  

Our TUMBLUXE rugs are perfect for all homes! They're stain-resistant and easy to clean, making them the perfect choice for busy areas, high-traffic zones, or kid and pet-friendly homes. 

Unlike traditional rugs, you don't need to stress about mess! Our washable rugs are made with busy homes in mind. You no longer need to worry about spilt drinks, muddy footprints, or food mess, you can simply spot-clean or machine wash away any stains. 

Our soft and fluffy all-in-one TUMBLUXE rugs are available in a range of timeless designs to suit every home's colour-scheme or decor style.

WHY YOU'LL LOVE THEM

There are so many reasons you'll love our TUMBLUXE rugs! We've highlighted below some key features: 

ULTRA FLUFFY AND THICK SOFT PILE: Features a soft high-pile 

BUILT-IN NON-SLIP UNDERLAY BACKING: Unique all-in-one design

STAIN-RESISTANT MACHINE WASHABLE FIBRES: Wash away any bigger accidents and spills. 

SPOT CLEAN: Perfect for any small spills.

FOR BUSY HOMES: An ideal choice for homes with kids and pets. 

FOLDABLE & LIGHTWEIGHT: Easy to move, store, and switch up your style.

REAL CUSTOMER REVIEWS

Customers love our TUMBLUXE rugs! Want to see what they are saying? Check out some reviews! 

“Great colour and sooo soft! My four-year-old loves it!” Kayla 

“We have it in our play area and I just love it!” @lauriekate 

“It’s so beautiful and soft!” Sheldon 

“I have three little kiddies, so our rug gets pretty trashed! But it is still so soft underfoot, and looks so good!” @thehstyled 

Explore our full range of all-in-one TUMBLUXE washable rugs today! If you are looking for other washable rugs, why not check out our flatweave TUMBLWEAVE rugs? Or if you're looking for an eco-friendly rug, then our TUMBLECO rugs will be a great option for you. 

ABOUT TUMBLWEAVE

There are so many reasons you'll love our TUMBLWEAVE rugs!

We've highlighted below some key features: 

Who doesn’t love spending quality time with their loved ones? Our homes are places where we can come together to relax, unwind, and share memories with the people who mean the most to us. Creating a comfortable environment where people can gather together is key to ensuring your guests (and yourself) have the best time possible! 

The Benefits:  

A rug is crucial when it comes to styling a space! A rug adds comfort and warmth, and is an extra layer of comfort underfoot. This makes entertaining spaces more inviting for guests to gather and socialise. In cooler months, rugs also provide insulation, keeping the floor warm and creating a cosy atmosphere! 

Rugs also anchor the design and aesthetic of a room and tie together various elements of the decor, such as furniture, wall colours, and accessories. Our rugs are available in a wide range of colours, patterns, and textures, allowing you to choose a rug that complements the style of your entertaining area and enhances its visual appeal.

Rugs help absorb sound, reducing echoes and minimising noise in entertaining areas. This can create a more comfortable environment for conversations and gatherings, allowing guests to enjoy each other's company without distractions from excessive noise.

They are also a wonderful protective barrier for the floor, helping to prevent scratches, dents, and other damage, especially in high-traffic areas. This is particularly beneficial if your entertaining space has hardwood or tile flooring that is susceptible to wear and tear. Overall, rugs enhance the functionality, comfort, and aesthetics of entertaining areas, creating inviting spaces where guests can relax, socialise, and enjoy memorable gatherings.

Rugs For Different Areas: 

The Dining Room

Our stain-resistant machine washable rugs are the perfect rug option for dining areas where spills and accidents can occur. Our full range of TUMBLRUG machine washable rugs features many different styles, fibres, weaves, colours and sizes. Our TUMBLWEAVE, flatweave machine washable rugs are a great option to explore. Being a flatweave, any spills or stains won’t get trapped in any fluffy long fibres. You’ll be able to easily wipe clean any accidents or machine wash your rug when needed. 

The Living Room 

The lounge and living room are usually areas where we congregate and spend lots of time. We believe our wool rugs are a great option for this space. Wool rugs are luxurious, and due to their natural qualities, their fibres are super insulating, so a great option for keeping your feet and space warm and cosy! Another great option for the living room is our TUMBLUXE machine washable rugs. Our TUMBLUXE rugs are our ALL-IN-ONE ultra fluffy and plush TUMBLRUG washable rugs. Due to their built-in non-slip backing, you don’t need to worry about adding an underlay underneath - what a win! Their fibres are also so soft, which makes them a wonderful treat under your feet! Being machine washable, any spills or messes that happen can easily be cleaned or washed away. 

The Kitchen 

Known as the heart of the home! Our TUMBLUXE or TUMBLWEAVE machine washable runner rugs are the perfect option for kitchens. Due to being a high-spill zone, machine washable fibres are an absolute must in the kitchen! Runners are perfect for filling narrow spaces in kitchens whilst also adding a splash of colour and pattern.  

Size Matters: 

When it comes to choosing the right size rug for your entertaining space, we always recommend going as big as possible! 

Want to check out our room-by-room size guides? Click here! 

Need more help or advice? 

Did you know we offer a FREE styling service? 

At Miss Amara we have on-hand professionals with interior, styling and architecture backgrounds (call them your Fairy Rug Mothers) to assist with all of your rug queries and provide all the advice you need! 

Simply send us some pictures of your space, and one of our online stylists will get back to you with some personalised rug selections for you and your space… just like magic! 

To get started or find out more about this FREE styling service, click here. 

Are you passionate about rugs, interior design, and captivating content creation? At Miss Amara, we’re thrilled to invite you to be a part of our vibrant community of content creators through our exclusive Influencer Program on Facebook’s Brand Collabs Manager.

Why Join Miss Amara’s Influencer Program?

We believe in the power of collaboration and creative expression. As a content creator, you pour your heart into your work, and we want to amplify that passion! Here’s what our program offers:

1. Increased Reach: Partner with us and gain access to a platform with over 100k followers! Your content will be reposted on our social media channels, giving you exposure to a wider audience.

2. Engagement Opportunities: Showcase your talent to a community that appreciates creativity. Our engagement-driven audience loves unique, inspiring content.

3. Elevated Support: Receive support and guidance from our team to help you craft content that resonates with our brand and your audience.

FACEBOOK Eligibility Criteria:

We believe in inclusivity and welcome creators who are dedicated and passionate about their craft. To join our program, here are the eligibility requirements:

• 1,000 Followers: Grow your community and join us when you reach this milestone.
• Recent Engagement: Demonstrate your engagement by meeting one of the following criteria in the past 60 days:
  • 15,000 post engagements
  • 180,000 minutes viewed
  • 30,000 one-minute views for 3-minute videos
• Page Administration: Be an admin for the page you’re submitting.
• Geographical Eligibility: Publish your page in one of our eligible countries.
• Policy Compliance: Adhere to branded content and partner monetization policies.

How to Apply:

Ready to embark on this exciting journey with us? Applying is simple:

1. Check Your Eligibility: Ensure you meet the criteria outlined above.
2. Submit Your Page: Head over to Facebook’s Brand Collabs Manager and submit your page for consideration.
3. Stay Connected: Follow us on social media to stay updated on program announcements and opportunities.

Is Instagram better for you? See our INSTAGRAM Eligibility Criteria:

Are you an Instagram content creator with an eye for aesthetics and a passion for inspiring your audience? Look no further! Miss Amara is excited to extend an exclusive invitation to join our Instagram Influencer Partnership, where creativity meets collaboration.

Why Partner with Miss Amara on Instagram?

We believe in the power of storytelling and authenticity. As an Instagram content creator, you bring your unique perspective to life, and we’re here to amplify that voice! Here’s why our partnership stands out:

1. Authentic Engagement: Collaborate with a brand that values your creativity. Share your love for interior design, rugs, and home décor with an engaged audience.

2. Visibility: Gain exposure to a broader audience by tagging us in your content. We’ll showcase your creations to our followers, allowing your talent to shine.

3. Supportive Partnership: Receive guidance and support from our team to ensure your content resonates authentically with both your audience and ours.

Eligibility Criteria:

Ready to partner with us? Here’s what you need to do to meet our eligibility criteria:

• Branded Content Policies: Utilize the paid partnership label to tag Miss Amara when creating organic branded content on Instagram.
• Enable Branded Content Tools: Make sure to enable these tools, including the paid partnership label, within the Instagram app.
• Compliance: Follow Instagram’s Branded Content Policies, eligibility requirements for partnership ads, and remain aligned with Community Guidelines and Content Monetization Policies.
• Partner Account: Ensure Miss Amara has a professional account on Instagram to appear in search results when you tag us in branded content.

How to Tag Miss Amara in Branded Content on Instagram:

Creating branded content with us is easy! Here’s a step-by-step guide for tagging Miss Amara in different Instagram formats:

IG Posts:

1. Select your photo or video, add effects, and craft your caption.
2. Tap "Next" and navigate to "Advanced settings."
3. Toggle on "Add paid partnership label."
4. Add Miss Amara as your brand partner (up to 2 brands).
5. Review and tap "Done" to share your post to your Instagram feed.

Reels:

1. Choose your photo or video and add your caption and effects.
2. Tap "Next" and access "Advanced settings."
3. Turn on "Add paid partnership label."
4. Add Miss Amara as your brand partner (up to 2 brands).
5. Tap the brand name to include Miss Amara in your Reel.

Stories:

1. Select your photo or video, tap the tag icon at the top.
2. Toggle on "Add paid partnership label."
3. Add Miss Amara as your brand partner (up to 2 brands).
4. Review and tap "Done" to share your Story.

Message Us To Get Started!

At Miss Amara, we’re committed to fostering creativity and celebrating uniqueness. Join our Influencer Program and let’s create stunning content together!

Have questions or want to know more? Reach out to us by sending us a message on our social accounts— we’re here to support you every step of the way.

Let’s paint the digital world with beauty and inspiration! 🌟